MovingAds, Inc.
PO Box 1951
Vail, CO 81657
970 476 9164
thopkins07@
movingadsinc.com

When planning a mobile billboard campaign, we recommend that you follow seven steps to ensure success. Our staff is standing by to assist you - at no cost - give us a call 970 476 9164 or e-mail our sales department. The seven steps:

Step 1: Define your target market.
Select the target populations.

• PUH (People Using Highways) is people aged 18+ who regularly use a major highway (including interstate system), estimated at 190 million people in the US.

Select your geographic market.

• National. We offer billboards mounted on over-the-road tractor trailers for the national market. The national market is estimated at 183 million PUH. Billboards mounted on trucks operating nationwide average 50,000 impressions per day, 1,000,000 per month. See steps below to determine the number of trucks needed for a campaign.
• Regional. We offer billboards on trucks which operate in a defined region. You define your own region by nominating which states are to be included. Billboards mounted on trucks operating in a region average 40,000 impressions per day, 800,000 per month.
• Metro. We offer billboards mounted on local delivery trucks operating in selected metropolitan areas. Billboards on delivery trucks operating in a metro area average 30,000 impressions per day, 600,000 per month.

Step 3: Determine the required number of mobile billboards to deliver the required GRPs.
Having determined the required GRPs, we then work with you to determine the number of mobile billboards needed for your campaign.

Step 4: Define schedule for launching your campaign.
We can launch your campaign within days of contacting us.

Step 5: Produce advertisements according to your desired outcome and ad evaluation results.
We will help you design ads that support and complement your other marketing programs.

Step 6: Execute.
We will execute your campaign accurately and quickly, covering the areas of the US that best serve your business.

Step 7: Measure results.
With MovingAds, we provide the technology and processes for measuring your campaign's results down to the last impressions. See our section on Measurement for more details.