 |
 |
|
|
|
|
|
Comparing Media
Designed to Reach a Harried, Unthinking, and Driving Public.
Today's Public!
Persuasion by Repetition
Mobile billboards have a special niche. They are excellent for "persuasion by repetition" campaigns. The cost per viewing is low, very low, so an advertiser can afford to hit the public repeatedly. But people only see the ad for a second or two... so this is not a good medium for lots of copy, product or service descriptions, listings of features, or for persuasive argument. This is an excellent medium for graphics, logos, brand-names, slogans, and URLs. Look at the examples throughout this web site to see how this medium should be used.
Considering that most people are spending more and more time in their cars, and not many people are willing to think about advertising messages, this medium is the way to reach them and to persuade them. We're a sign of the times!
|
Clutter-Free.
Your ads stand alone. No competing messages draw attention away from yours. Your ads will be seen by a captive audience forced to observe other vehicles on the road. Unlike stationary billboards, our ads move and catch people's attention, never fading into the background.
People Notice Mobile Billboards.
According to the American Truckers Association (ATA) study, 91% of people notice mobile billboards, and 35% study them closely. This means your ad gets noticed which is the first step to getting results.
MovingAds vs. Radio.
Both media reach the in-car audience. Mobile billboards reach every person driving down the highway. Radio reaches only those people who have their radio on and who are tuned into the station that is carrying the ad. Mobile billboards are a visual medium, radio is an audio medium... more people absorb information visually.
MovingAds vs. Stationary Bilboards.
Both media reach the in-car audience. Mobile billboards are moving and catch the eye... they're always noticed. Stationary billboards quickly fade into the background... people see them once and then don't "see" them again even though they might drive by them repeatedly. Mobile billboards cost less than stationary billboards.
|
MovingAds vs. TV
Most of your prime audience spends more time in their cars than in front of a TV. Everyone driving the highway sees our ads; only those people tuned into a particular station - a small percentage - see a TV ad. Our audience is wide awake; a TV audience often hops up to do other things when the ads come on... or it can be dozing. And then there is the cost... mobile ads reach people for a fraction of the cost of a TV ad.
MovingAds vs. Magazines & Newspapers.
MovingAds can deliver one billion impressions per month. You would need to advertise in over 1,000 magazines and newspapers per month to match this number of impressions. You would need to advertise in thousands more to get the same response! One billion impressions would cost you 1,000% more in magazines and newspapers.
One Rate for All US Markets.
For traditional media, the cost of advertising goes up as the potential advertising exposure increases. Not with MovingAds. We charge one flat rate no matter where your ad travels. From small rural farming communities to heavily populated metropolitan areas such as New York, and LA, your rate stays the same.
|
|
CPM - Cost Per Thousand Impressions
No other form of advertising compares with the value offered by MovingAds' mobile billboards. The CPM for MovingAds' billboards is less than for all other media.
MovingsAds' CPM (for a standard campaign) is:
- 65% of the CPM of a stationary billboard
- 33% of a radio ad
- 21% of a four-color magazine ad
- 10% to 19% of a TV commercial
- 9% of a newspaper ad
|
|
|
|
|
Send questions and comments to thopkins07@MovingAdsInc.com
This page last updated October 20, 2006.
© Copyright 2004, 2005, 2006 by MovingAds, Inc. All rights reserved.
|
|
